Cultivating and delivering business solutions that
optimize farm potential beyond production
About Idealyst Innovation
Idealyst Innovation operates the Idealyst Innovation Foundry, a catalyst for farmer-focused innovation. The Idealyst Innovation Foundry discovers and builds solutions that improve a farmer’s business beyond production.
By grounding innovation in the farmer’s voice and the realities of the evolving ag landscape, we curate and co-develop products and services that elevate profitability and long-term resilience.
We partner with agribusinesses that prioritize guiding customers with confidence - aligning products and services beyond production to support their customers’ long‑term business goals.
What We Do
Idealyst Innovation Foundry
Combined with the context of the strategic ag operating environment, we utilize focused Voice of the Customer to identify the biggest opportunities for innovation focused on the farm business.
From there, we execute innovation sprints to identify commercially available solutions that solve for those needs or facilitate solutioning and product development with our Foundry partners.
Maximum Farm
Potential Tool
Maximum Farm Potential (MFP) is a decision support tool that focuses on the entire business landscape of the farming operation, not just agronomic factors. Utilized in partnership with a farm trusted advisor like a lender, the output of MFP will help both parties prioritize focus areas for the farm business and identify product or service providers to help address gaps.
Idealyst's AI Platform
Idealyst Innovation has developed an ai platform that utilizes a cohort of agents to identify the gaps that exist between the farm business and the tools that they need to succeed, helping agribusinesses bring innovative solutions to their customers.
Innovation Consulting
Beyond the Foundry, Idealyst offers custom consulting, tailoring our process to support your innovation and product development initiatives. Grounded in proven innovation strategy, our consulting practice helps agribusinesses drive innovation in service to American farmers.
Industry Speaking
Our expert team of experienced professionals are available to speak at your upcoming industry events. Topics include priorities for ag innovation, risk and business optimization, future industry drivers, American Food Power and artificial intelligence
Get in Touch
Contact the Idealyst Innovation Team
If you're interested in our work and would like to learn more, please reach out. We’re here to answer your questions and discuss how we can collaborate to strengthen U.S. agriculture.